Meet Cigdem, marketing research extraordinaire.
Cigdem is an experienced academic, marketing practitioner and researcher. She has an MBA from Cass Business School and a PhD from Henley Business School. To date, she has overseen 100+ MBA and MSc dissertations and research projects from start to finish. She has supervised doctoral students, having herself conducted research in Consumer Behaviour and Mobile Commerce for her PhD.
She is competent both in qualitative and quantitative methodologies, skilled at advanced statistics and qualitative data analysis. She has in-depth knowledge of marketing theory, research methods as well as broader theoretical knowledge of social sciences and business management theory.
When she’s not helping Grad Coach clients, Cigdem lectures on Research Methods at the University of the Arts London. She has also served as a Marketing Lecturer for MBA and MSc students at Henley Business School and a Course Leader for the MBA program at Claude Littner Business School. She has also worked with the London School of Economics‘ management department as external faculty. Outside of academia, Cigdem has started and built a successful gourmet food business serving the UK market, allowing her to integrate theory with practice in the “real world”.
Book a free call with Dr. Cigdem.
Interested in working with Dr. Cigdem on your research project? Book a free, no-obligation consultation online and receive immediate confirmation.